Ohrna is a story about people through products.
It was born out of a dream to conserve the beauty of handmade cultural traditions of India while creating work to benefit struggling artisans and home based rural women.
Conceptualized by Jhumkee Sengupta Iyengar in an effort to preserve some of the craft traditions of her roots in Bengal, a land known for its richness in arts, crafts, poetry and culture, Ohrna attempts to showcase these beyond.
She has thoughtfully designed each of these unique products using natural and local fabrics and her experiences in people centered design. They are thus a confluence of convenience, creativity, craft, design and tradition.
Her artistic flair, imagination and love for colors have made this her passion project for the past several years. And thus brings her full circle to span a cultural bridge between India and USA, the two places she considers home.
“Our core belief is in Design as a tool of inclusion and global outreach.”
A people centered product & experience designer, Jhumkee is also a teacher, writer and presenter. She is passionate about innovating modern day products by applying traditional arts and crafts to them and then turning over profits to support artisans. Her passion is to generate profits through Ohrna, for the benefit of rural home based women who find it difficult to get work without leaving their village.
Ohrna is inspired by Sharmila Sen, a Fine Arts graduate who worked with these philosophies to run a home-based enterprise with tribal women for 24 years and then sold these products locally.
The results were apparent over the years, when many a woman came back with recounts of how the income helped educate their children or solved some of their basic monetary problems.